Posted by admin on 5th August 2009

Is Your Product Market-Ready?

You’ve got a great new product, but is it ready for marketing? Not necessarily, according to studies. Sometimes, complementary products are needed before yours can take off.

For example, color television was developed in the early 1950s, but was not fully marketed until ten years later, because color transmission and programming had yet to be invented. If your new product is in this category, prepare for a prolonged product introduction and make sure you can cover development and production costs during the gestation period.

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